![]() ![]() In January, Fortnite collaborated with football (a.k.a. Marvel and Nike, for example, have debuted custom skins (stylized outfits for players’ in-game avatars) and limited-edition product drops inside the game. Most partnerships are extremely selective and high-touch, and they take place within the platform’s primary mode, called Battle Royale. While the company doesn’t share demographic data, Head of Global Partnerships for Epic Games (Fortnite’s parent company) Nate Nanzer says that “age 14 to 24 is our core.”įortnite is a pioneer in the world of branded integrations. Its December 2020 season end event had a record 15.3 million concurrent players with an additional 3.4 million people watching the event on YouTube and Twitch. This massive gaming platform - and shared experience campfire - has 350 million accounts. To help demystify how these platforms work, I’ve created a guide to the key digital campfires where Zs are congregating and offered examples of creative ways brands can have a presence on the platforms. #Fortnite monthly active users how to#Often no clear rules exist on the platforms for how to create branded content or experiences that will resonate with their audiences. Many of these platforms are relatively new, have different rules of engagement than traditional social platforms, and varying levels of sophistication and readiness when it comes to supporting brand integrations. For that reason, marketers can no longer afford to ignore them.īut figuring out how to navigate digital campfires can be overwhelming. In the span of a year, digital campfires have become a force defining not only how Gen Z audiences connect, but also how they experience and shape the culture at large. ![]() Today, “gaming” is not just for “gamers” - it represents a new paradigm for interacting online. Gaming has spilled over into the broader culture in recent years. It’s no accident that many digital campfires are either games or platforms that began as gathering places for gamers. Alexandria Ocasio-Cortez (D-NY) playing the video game Among Us on Twitch in October. More than 400,000 users watched a live stream of Rep.A two-day November performance from rapper Lil Nas X on the gaming platform Roblox garnered more than 33 million views. #Fortnite monthly active users series#
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